You're halfway down the seventh fairway when you notice the ball has picked up enough mud to qualify as its own ecosystem.
You reach for the towel.
Nothing.
Maybe it's still hanging from the cart. Maybe the clip came loose. Maybe somewhere behind you another golfer just found himself the proud new owner of a golf towel.
It's not a disaster.
But golf already asks enough of your attention without your equipment creating another problem to solve.
That basic idea—eliminating small, repetitive points of friction—is what Northern California brand Aiming Fluid Golf has built much of its product philosophy around.
